In his youth Ruben Archuleta envisioned a life immersed in sports. At Del Valle High he was named all All District in baseball and basketball. After Graduating, this El Paso born kid from the lower valley played baseball at the collegiate level out in Oklahoma. It was at that point, as Archuleta says, his "... life just took a left turn for the better, it all worked out." At 24 years old, Archuleta is a young entrepreneur growing his two businesses. Archuleta Investment Company is a holdings company that deals in general investments, real estate and finance. Ruben started his holdings company in 2016, then launched his events and promotions company, The WhiteList Events two years later. Currently, Ruben is working on plans to bring several concerts, athletic camps and fitness expos to El Paso. Past events put on by The WhiteList included a nightclub hosting's with Chanel West Coast, and instagram model Mario Rodriguez and a concert headlined by Roy Woods, a Canadian rapper signed to a record label co-founded by Drake. Ruben Archuleta believes in giving back to the community and feels that with good intentions comes good reward.